Manulife
Insurance SEO Strategy
BRIEF
Mediatropy was asked to help Manulife elevate its search engine rankings and drive high-quality to its priority products.
Mediatropy was asked to help Manulife elevate its search engine rankings and drive high-quality to its priority products.
Given there’s already a lot of content from numerous competitors, it’s important we create content that will distinguish Manulife. We also need to identify other areas for improvement so we can implement our strategy better.
| Approach | We performed technical analysis to find weak areas of the website that we can improve on. |
| Execution | Our SEO experts, used combination of tools to perform content analysis and to find other areas of improvement |
| Results | Regular optimisation of their content hub and recommendations for new content publishing to the site helped us achieve the following results: |
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