Banyan Tree Group



The Banyan Tree Group (BTG) had wide-ranging requirements that included SEO and search engine marketing as well as data analytics which they took to Mediatropy for its multidisciplinary expertise. The multi-channel digital activation aimed at improving organic traffic targeting domestic travelers and countries with open borders to improve on the customer journey, from awareness to bookings. To further ensure the campaign monitoring, Mediatropy audited BTG’s digital properties and developed a customised data analytics dashboard for real-time and accurate reporting.