Banyan Group
We implemented a data-driven SEO strategy tailored for the food and beverage sector, focusing on high-quality content creation, technical optimisation, and in-depth analytics.
Our approach included:
– Content Development: Bespoke FAQs and expanded materials to drive deeper engagement.
– SEO Optimisation: Keyword research, page speed enhancements, and mobile-friendly improvements to boost search visibility.
– Data Audits: A comprehensive GA3 review to ensure data accuracy, optimise tracking, and provide actionable insights for strategic decision-making.
Results:
– Accurate analytics insights enabling better customer journey analysis.
– Increased search visibility through targeted keyword integration.
– Improved website performance with refined technical SEO.
Search Engine Strategy
Search Engine Optimisation
Analytics Audit
Low Web Conversion Analysis
Multi Marketing Channel Dashboards
Performance Metrics That Exceeded Expected Targets
63%
Increased in Sessions
50%
Increased in New Users
26%
Overall Traffic Increased
18%
SEO Revenue Growth
91%
Angsana Data Quality Uplift
71%
Banyan Data Quality Uplift
At a Glance
Mediatropy is a leading, award-winning digital agency in Singapore and APAC.
We combine strategy, creative, media, and technology to deliver measurable business outcomes.
Featured case study: Banyan Group.
What We Do
- Integrated digital strategy and planning
- Creative campaign development and content production
- Performance media, SEO, and growth optimization
- Web, platform, and experience development
Who We Help
- Regional and global brands operating in Singapore and APAC
- Marketing and transformation teams needing full-funnel digital execution
How We Measure Success
- Qualified lead growth
- Conversion and revenue impact
- Campaign efficiency and media performance
- Brand engagement and share-of-voice lift
