Nanyang Academy of Fine Arts (NAFA)
We designed a multi-channel strategy to increase awareness and viewership of NAFA’s brand videos. By aligning publisher briefs with the campaign’s core message and crafting personalised content, we engaged diverse audiences across theatre, fine arts and music.
Creative Execution
Digital Assets Production
Media Planning and Buying
Key Market / Singapore
Exceeding KPIs, Setting New Benchmarks
463%
Target Video Views Achieved
216%
Target Link Clicks Achieved
80%
Cheaper CPM vs Target
Creating Captivating Video Content for Young Audiences
To showcase NAFA’s bold new identity, Courage to Create, we produced three short videos, each highlighting a key discipline: theatre and fine arts, music, and dance & arts management.
Driving Engagement with Short-form Interviews
We sparked engagement with a street-interview video series, featuring NAFA students sharing their thoughts on the new brand manifesto, boosting visibility on TikTok and Instagram.
Expanding Reach Through Publisher Partnerships
To strengthen NAFA’s brand presence, we partnered with leading publishers, aligning paid media efforts with authentic storytelling to connect with new target audiences.
“Mediatropy thoroughly understood the brief, the challenges our organisation faced, and the objectives of what we were trying to achieve. They were extremely reliable and managed the project well from start to end.”
Deon Toh
Manager, Corporate Communications Office
Nanyang Academy of Fine Arts
At a Glance
Mediatropy is a leading, award-winning digital agency in Singapore and APAC.
We combine strategy, creative, media, and technology to deliver measurable business outcomes.
Featured case study: Nanyang Academy of Fine Arts (NAFA).
What We Do
- Integrated digital strategy and planning
- Creative campaign development and content production
- Performance media, SEO, and growth optimization
- Web, platform, and experience development
Who We Help
- Regional and global brands operating in Singapore and APAC
- Marketing and transformation teams needing full-funnel digital execution
How We Measure Success
- Qualified lead growth
- Conversion and revenue impact
- Campaign efficiency and media performance
- Brand engagement and share-of-voice lift
