HSBC Singapore Rugby 7s
Client - Rugby Singapore
  • HSBC Singapore Rugby 7s
  • HSBC Singapore Rugby 7s
  • HSBC Singapore Rugby 7s

Rugby Singapore appointed us as their Agency of Record to launch the HSBC Singapore Rugby Sevens for the first time in Singapore.

  • Concept
  • Design
  • Website development
  • Banners
  • Offline buy
  • Online buy

The objective of this campaign was to generate awareness for the event and to help the Singaporean public to be more familiar with the Rugby Sevens sport.  KPI for this event was to generate 50K ticket sales.



We developed the campaign concept in collaboration with Rugby Singapore and HSBC and created a brand guideline for the event in order to provide more consistency in the naming of the event, the usage of the logo, the tone of voice and the design approach.

Media buy was done locally and internationally with Online and Offline media partners.

We managed to generate great awareness for the event and helped reach the KPIs of 50K attendants.  The event was also promoted through Live video on the social networks.