Yves Rocher
MY SECRET
VILLAGE
BRIEF
Yves Rocher appointed Mediatropy to raise awareness around its brand heritage in Asia amongst 20 to 40-year-old eco-conscious females.
Yves Rocher appointed Mediatropy to raise awareness around its brand heritage in Asia amongst 20 to 40-year-old eco-conscious females.
Asian consumers perceive the brand as green but do not know that it is made in France.
We delivered an interactive website, along with a micro-series of videos in first-person view to engage users in an immersive experience in discovering La Gacilly. The campaign was featured on social networks and achieved outstanding results within a 1-month period:
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