Mediatropy is charting a bold new course with Daniel Posavac, former Bonsey Jaden CEO leading the charge. Under his leadership, the agency is poised to reframe what’s possible in the advertising space.

In a candid conversation, Posavac shared his vision for Mediatropy’s future, the evolving role of AI, and the agency’s commitment to innovation and multi-human intelligence.

Shaping the Future with AI and Human Intelligence

Posavac sees Mediatropy’s future as an evolution rather than a reinvention. “The vision for the future is to keep building on a fantastic foundation that we already have,” he explains. “We’ve done early work integrating AI not just into our workflows, but also into our thinking and the way we bring ideas to life.”

Mediatropy has been developing AI-powered solutions for several years, and Posavac believes this gives the agency a significant advantage. “Anybody can integrate AI tools into workflows,” he says. “But we aim to go beyond simple integration. Our approach is deeply intellectual and output-focused.”

Expanding Beyond

Mediatropy’s growth strategy extends beyond Southeast Asia. “We are looking at regional and international expansion,” says Posavac. “This means strengthening client relationships and growing our team in new markets, especially in APAC.”

This ambition is underpinned by Mediatropy’s long-standing reputation as a boutique agency with deep, long-term client partnerships. “We’ve quietly built a very powerful engine in the way we work with clients and partners,” he says. “Now, it’s time to take that to the next level.”

Culture and Challenges in the Age of AI

AI is not just reshaping the agency’s work—it’s also shaping its culture. Adaptability will be one of the agency’s key drivers. “We are in a growth phase, and that means fostering a mindset of innovation,” he says. “AI is still in its infancy, and that’s going to fuel a modern, future-proof culture at Mediatropy.”

However, AI also brings challenges. “One of the biggest hurdles agencies face today is the increasing competition for budget,” he acknowledges. “Clients are more demanding, expecting greater value for their spend.”

Rather than viewing AI as a cost-cutting tool, Mediatropy embraces it as a way to enhance both creativity and effectiveness. It’s not just about automating processes, it’s about using AI to unlock more expansive and high-quality creative work while delivering stronger and faster outputs..

Believing in a Multi-Intelligent Approach

As AI becomes industry standard, differentiation is key. When digital agencies first emerged, they stood out because they were ‘digital,’ But soon, everyone was digital. The same thing is happening with AI, Posavac believes..

What makes Mediatropy different, Posavac explains, is its deep-rooted experience in AI development. “We have a head start. We’re not just using off-the-shelf tools—we’re designing AI solutions tailored to our clients’ needs.” This agility gives Mediatropy an edge over larger networks that struggle with widespread AI adoption.

Yet, despite the emphasis on technology, Posavac remains steadfast in his belief that human intelligence is irreplaceable. “Even as AI advances, human intuition, creativity, and emotional insight will always be critical,” he says. “We’re committed to a multi-intelligence approach—balancing AI’s capabilities with the unique strengths of human expertise.”

Defining Success Through Experimentation

Looking ahead, experimentation is key to long-term success. “Right now, we’re in a phase where you have to be fluid,” he says. “Discovery, play, and exploration will lead to the most valuable innovations.”

Mediatropy is actively fostering an ecosystem where both the agency and its clients can experiment with AI-driven marketing. “Some of our clients already share this partnership-led mindset, and I’m excited to collaborate with them on shaping the future,” he shares.

As Mediatropy embarks on this bold new chapter, the agency remains committed to reimagining what’s possible, blending AI with human intelligence to push creative and strategic boundaries. Under Posavac’s leadership, the future looks dynamic, innovative, and full of potential.