This recognition celebrates the success of a powerful collaboration that transformed data into actionable insights, driving meaningful customer engagement and measurable business results. The campaign exemplified how smart data integration and creative storytelling can work seamlessly together to create real-world impact.

“This award showcases how our team continues to reframe what is possible with data,” said Daniel Posavac, CEO of Mediatropy. “Together with Mastercard and CIMB Malaysia, we designed an ecosystem that not only measures performance but also empowers smarter, more human connections between brands and audiences.”

He added, “We have to innovate to make sense of the data, it’s the only way to keep the connections and stories human.”

Organised by Marketing-Interactive, the Marketing Excellence Awards celebrate the most innovative and effective marketing campaigns, agencies, and professionals across Malaysia.

This Gold win underscores CIMB Malaysia, Mastercard, and Mediatropy’s shared belief in the power of data-driven creativity to shape the future of marketing—proving that when insight meets innovation, extraordinary results follow.