SPG x Mastercard Partnership
Integrated Campaign
Client - Starwood Hotels & Resorts
  • SPG x Mastercard Partnership
  • SPG x Mastercard Partnership
  • SPG x Mastercard Partnership
Brief

Starwood asked us to develop a digital strategy to promote its partnership with mastercard and its associated room offer: stay 3 pay 2.

 
  • Concept
  • Design
  • Development
  • Banner
  • Media buy
  • Social media
Objectives

Generate awareness on social media for the offer and engage users with a 6-months long contest, featuring different destinations/hotels and gathering user generated content.

Results

We structured the campaign in 3 stages:

Stage 1: teaser video – to create buzz around the offer

Stage 2: social games [slot machines] and User Generated Contest [users had to submit their must-have 5 travel items for the promoted destinations]

Stage 3: offer – retargeting engaged users with targeted offers

 

 

  • +439.96% Impressions
  • +616.47% Clicks
  • 840 UGC Entries