Starwood asked us to develop a digital strategy to promote its partnership with mastercard and its associated room offer: stay 3 pay 2.
- Media buy
- Social media
Generate awareness on social media for the offer and engage users with a 6-months long contest, featuring different destinations/hotels and gathering user generated content.
We structured the campaign in 3 stages:
Stage 1: teaser video – to create buzz around the offer
Stage 2: social games [slot machines] and User Generated Contest [users had to submit their must-have 5 travel items for the promoted destinations]
Stage 3: offer – retargeting engaged users with targeted offers
- +439.96% Impressions
- +616.47% Clicks
- 840 UGC Entries