For its 2025 commencement ceremony, SMU wanted a meaningful graduation video that celebrated its students’ academic journeys while inspiring optimism for what lies ahead. A key challenge was striking the right balance: creating a video that felt authentic and emotional enough to resonate with graduates, yet polished and professional enough to reflect the university’s brand.
Video Production
To bring the vision to life, we crafted a narrative that balanced heartfelt reflections with forward-looking optimism. Through one-on-one interviews, we uncovered authentic student stories that captured both their challenges and growth. These insights were woven into a polished, emotionally resonant video that honoured their journey while showcasing their readiness for the future—something SMU prepares all its students for. The result? A shareable yet professional piece that struck the right chord with graduates, families and the wider SMU community.
We worked closely with SMU’s team to bring the Class of 2025’s stories to life, combining technical expertise with human insight. From pre-interview planning and storyboarding to location scouting, every detail was thoughtfully considered.
Our crew captured authentic, heartfelt reflections through intimate on-camera interviews, carefully balancing lighting, sound, and cinematography to achieve a polished look and feel.
