Online marketing is an integral component of any business, and the world of banking is no different. According to SEMRUSH clickstream data, there are over 100K searches each month involving banking-related keyword phrases in Singapore. If you haven’t yet optimized your website for search engines, now is the time.
Marketers agree that SEO is crucial for online success. Even if your company is already a household name, there is no guarantee it will stay that way. According to Google, “82% of smartphone searches use a search engine when looking for a business.” Consumers research online whenever they are looking for a product to buy or a business to engage with. Your goal as a business is to make sure that you appear on the search engine result page whenever they do their research. Up to 57% of marketers say that SEO generates more leads than any other form of digital marketing.
Here’s how you can implement SEO strategies for your bank.
A big part of mastering SEO for banks is choosing the right keywords. Statistics show that 50 percent of searches involve a chain of four or more words. If you only use short-tail keywords, you’ll be missing the opportunity to attract these users. Long-tail keywords are phrases that potential clients may use when searching for bank related products. Some examples of long-tail keywords for a bank could include phrases like:
However, choosing keywords shouldn’t be a guessing game. An SEO company can do the research to find out what phrases are being used by your target audience.
When a potential client arrives at your website, they’ll need to be able to quickly locate what they’re looking for. The modern attention span is short, and if the website is difficult to navigate, the user may grow weary and return to earlier search results to find another bank. Having your website content assessed and possibly redesigned by a professional SEO expert is definitely helpful.
More than half of all online searches come from a mobile device. This means that a big part of SEO for banks is being mobile-friendly. While regular websites can be accessed on mobile devices, they may be difficult to read or navigate. Websites that are designed for mobile devices will have accessible menus and text optimised for smaller screen sizes.
Your website should have valuable information to share with visitors. This goes beyond the website itself and also extends to your bank’s social media profiles. If you post fascinating infographics, videos, or other media, your followers will be more likely to share your posts, which helps spread the word about your bank. You can post media about saving money, investing, and other topics related to personal or business finance to stay on topic and attract new clients.
If you’re ready to take your digital marketing to the next level, it’s time to start working with our SEO team. We have expert knowledge of the latest SEO strategies for banks. Contact us today to get started!