We were asked to come up with a campaign concept to promote a culinary journey in Indonesia and bring the hotels restaurants and Chefs to the forefront of the communication plan.
- Media buy
The objective was to promote the participating restaurants at Marriott and Starwood with one creative direction but different design executions.
We came up with the concept Ayo Makan to promote the local culinary specialties in Indonesia. The Ayo Makan message was used for both brands but with different color guides to differentiate each entity.
In 4 weeks time we received more than 100k visits to the micro site and the engagement rate with our ads and the website was well above the industry standard.