Sheraton Hotels & Resorts
GO BEYOND
BRIEF
Sheraton wanted to communicate its new positioning in Asia Pacific, drive mass brand awareness for the Sheraton brand, and increase traffic to its website and SOV on search engines.
Sheraton wanted to communicate its new positioning in Asia Pacific, drive mass brand awareness for the Sheraton brand, and increase traffic to its website and SOV on search engines.
Refreshing consumer perception of the Sheraton brand.
We exceeded all campaign KPIs by generating more video views than planned, achieving a greater search uplift (search volume increased by 400%), and impressive traffic to the website (+413%).
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