We launched Cetaphil’s new Soothing & Comforting range in Singapore by transforming global assets into a locally-resonant 360 campaign across all channels, ensuring seamless and effective brand presence online and offline.
Creative Production
Digital Assets Production
Knowing that sensitive skincare is a personal matter, we understood the need to balance factual claims with an emotional approach across our digital platforms. To achieve this, we collaborated with trusted influencers to create testimonial videos that seamlessly blended scientific information with compelling narratives. In just under three weeks, we successfully launched Cetaphil’s new range nationwide, developing and deploying an immersive brand experience across digital, social, and on-ground channels.
