In this post we are going to explore the different elements that can help you to drive free traffic on your site.
Website is KEY
If you are selling your products or services online, your website should be your first priority, so before promoting it, ask yourself a couple of questions:
- Is my website working well?
- Is my website user-friendly?
- Is my website accessible through different devices, like mobile?
We always advise our clients to invest in their site before spending time and budget trying to increase traffic. There is no interest in attracting traffic to your site if you disappoint potential customers with a bad on-site experience. It will damage your image and reduce trust in your services and it will be more difficult to convince them to try your services in the future.
Google is a LEADING Search Engine
There is of course no point of having a website that functions well if there is nobody visiting it. The online landscape is moving fast, but there is one thing that did not change over the years: everybody use search engines to find the information they are looking for.
Below is an overview of the Search Engines SOV in Asia.
SEO stands for Search Engine Optimization and should be the first area to consider to improve notoriety of your site.
There are two aspects to consider when optimising your website: on-site and off-site content optimisation.
You can use tools like SEOMoz, Conductor, Rio SEO, BrightEdge to audit your site and improve its ranking on SE.
Create Rich Content for your Site
The content of your website is your best selling point, so focus on creating unique content. Ask yourself:
- Which keywords combination would you be typing to find a website like yours?
- What would be the smartest way to differentiate your products and services from the competition?
- What relates to your potential customers?
Research is necessary, you need to look at the online trends and also the keywords popularity. Then adopt a strategy and stick to it, you cannot be a leading website with every keywords linked with your industry so focus on 5 keywords relevant to you.
Use Social Media Takeover and Bridges
Have you notice how well ranked the social media sites appear in the Search Engine results? Facebook, Twitter, Google+…
Benefit from it and use these free tools to improve your rankings with cross linking between your site and the social sites.
See the social sites as ‘malls’ and each brand page as ‘stores’ – every mall has a specialty and visitors from one mall to another do not have the same desires. Adapt your page to the needs and demographics of your users and use social sites as opportunities to drive free traffic to your site.
You will need to create a social plan that will integrate the online components that you need to engage with your target audience: Text, Image, Video, Music… Select the social platforms that make sense with your business or some part of it.
- What kind of social content would encourage my users to visit regularly my social pages?
- What kind of content would encourage my users to share the content of my social pages?
- What kind of social content would encourage my social members base to visit my site?
Quality is better than Quantity
It is tempting to exchange links with many sites, get a presence on all social media or write pages of non unique content on your blogs but keep in mind that quality is better than quantity.
There are good practices to build SEO-friendly websites, but it takes time.