Awhile ago we started experimenting with virtual reality headsets and producing our own content and software.
Whilst in itself a fairly mature technology, it has only come to light in the past couple of years thanks to the rise of Oculus and its acquisition by Facebook – bringing the hardware cost in the consumer/retail range.
At the moment you can purchase a headset for around $500 but if you are on a tighter budget, you can always opt for Google Cardboard or Samsung Gear.
There are games and content already available for these platforms. For instance, here’s a few picks. If you don’t have a headset yourself, come over, we’ll happily let you try ours:
(Not all the videos have been chosen for their quality or scenario – but more as a demonstration of the state of the art)
As you can see, the industry is still at the beginning of producing high-quality videos, and is still searching for a purpose and a way to exploit the technology in order to produce ROI.
For instance, we believe that the Marriott teleport initiative is a fantastic idea and if used properly, can tell interesting stories and produce a positive impact.
If you are already interested in producing 360 videos or content however do bear in mind that for now, high-quality 360 cameras are still on the higher price range. Of course, you can use one of these GoPro mounts and stitch the video files together (after having painfully synchronised them) or get one of those entry-level cameras. However in both cases you will have to compromise, either on post-production or quality, and often on both.
So our piece of advice here is that you can’t really go VR or 360 on the cheap, unless you want to risk brand equity. On the other hand, it is very tempting to jump on the VR bandwagon and produce something – anything. Perhaps the solution then is not betting everything on the actual 360 content, but rather using the VR as a mean to delivering already high-quality content, in order to procure an outstanding experience!
While waiting for the right project to come our way, we’ll continue to play VR games and experiment with the latest evolutions. Cheerio!